Mark Beekman’s Blog

Misc. Cool Stuff, Thoughts & Ramblings

Watch Out Old School Media

Recently, comedian Louis CK set about to turn the traditional comedy concert  model on its ear. In doing so, he sent shivers down the spines of traditional media companies.

He wrote, performed, produced, directed and financed a concert in NYC’s historic Beacon Theatre. Subsequently, he then proceeded to sell the concert directly to consumers via download for $5 a pop (with no DRM protection I might add). The concert ticket sales helped finance the $170,000 needed for video production. After deducting production costs, website development ($32,000) and credit card fees, in less than a week he’s pocketed $200,000 in profit (on gross sales of of more than $500,000).

Now who’s laughing?

Read more about it on Louis CK’s blog post.

Written by markbeekman

December 18, 2011 at 1:25 am

QUOTE ~ Management By Objective Works

“Management by objective works – if you know the objectives. Ninety percent of the time you don’t.”

- Peter Drucker

Written by markbeekman

November 8, 2011 at 10:31 am

Posted in Quotes

Just what we need…

Here’s my first post to Posterous.  Just what we need, another method to spam the hell out of the countless social sites.

Posted via web from Mark Beekman on Posterous

Written by markbeekman

November 15, 2009 at 12:20 am

Posted in Uncategorized

What If TinyURL Went Dark? Twitter Users Beware

short urlHave you ever asked yourself what would happen if TinyURL (or, any one of the other 3rd party URL shortening services) went dark? Typically a mundane issue and ridiculous question, but if you’re a huge fan of Twitter you’ll quickly understand the potential ramifications of such a problem. Read the rest of this entry »

Written by markbeekman

May 11, 2009 at 4:49 am

QUOTE ~ There is Only One Boss

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

- Sam Walton

Written by markbeekman

April 18, 2009 at 4:59 am

Posted in Quotes

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A New Approach to Marketing…Building a Delight Machine

A colleague recently pointed out an interesting article that appeared in Adweek.  The piece describes a dramatic shift underway in world branding.  More specifically, the article says that big, overpowering brands are losing favor to brands that consistently deliver ongoing “daily delights.”  The emerging brands build their presence by creating a “delight machine” that offers consumers new, innovative and unique experiences – keeping them guessing as to how they’ll interact and experience the brand next.

They call it a “What have you done for me lately?” mentality and the article goes on to outline the 7 rules that support this branding philosophy: Read the rest of this entry »

Written by markbeekman

March 11, 2009 at 1:50 am

QUOTE ~ What is Focus?

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”

Steve Jobs

Written by markbeekman

February 16, 2009 at 3:09 pm

Posted in Quotes

Tagged with ,

5 Rules to Conducting an Effective Meeting

I hate wasting time in needless meetings.  Doesn’t everybody?  Well, if that were the case, the rules below wouldn’t be necessary.

Very simply, here are my simple guidelines to conducting an effective and efficient meeting: Read the rest of this entry »

Written by markbeekman

February 16, 2009 at 6:35 am

Posted in How To's

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QUOTE ~ Busy Does Not Always Mean Real Work

“Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.”

Thomas Edison

Written by markbeekman

February 16, 2009 at 6:04 am

Posted in Quotes

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The First Post of Mark Beekman’s Blog

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This is the first post Mark Beekman’s blog. It is meant to say nothing. Yes, nothing at all. That’s because it’s just a test post. A test post that’s purpose is to say nothing about nothing. Thanks for visiting Mark Beekman’s blog. Make sure you stop back soon to learn very little about nothing. Read the rest of this entry »

Written by markbeekman

February 10, 2009 at 4:50 am

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