Watch Out Old School Media
Recently, comedian Louis CK set about to turn the traditional comedy concert model on its ear. In doing so, he sent shivers down the spines of traditional media companies.
He wrote, performed, produced, directed and financed a concert in NYC’s historic Beacon Theatre. Subsequently, he then proceeded to sell the concert directly to consumers via download for $5 a pop (with no DRM protection I might add). The concert ticket sales helped finance the $170,000 needed for video production. After deducting production costs, website development ($32,000) and credit card fees, in less than a week he’s pocketed $200,000 in profit (on gross sales of of more than $500,000).
Now who’s laughing?
Read more about it on Louis CK’s blog post.
QUOTE ~ Management By Objective Works
“Management by objective works – if you know the objectives. Ninety percent of the time you don’t.”
Just what we need…
Here’s my first post to Posterous. Just what we need, another method to spam the hell out of the countless social sites.
What If TinyURL Went Dark? Twitter Users Beware
Have you ever asked yourself what would happen if TinyURL (or, any one of the other 3rd party URL shortening services) went dark? Typically a mundane issue and ridiculous question, but if you’re a huge fan of Twitter you’ll quickly understand the potential ramifications of such a problem. Read the rest of this entry »
QUOTE ~ There is Only One Boss
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
A New Approach to Marketing…Building a Delight Machine
A colleague recently pointed out an interesting article that appeared in Adweek. The piece describes a dramatic shift underway in world branding. More specifically, the article says that big, overpowering brands are losing favor to brands that consistently deliver ongoing “daily delights.” The emerging brands build their presence by creating a “delight machine” that offers consumers new, innovative and unique experiences – keeping them guessing as to how they’ll interact and experience the brand next.
They call it a “What have you done for me lately?” mentality and the article goes on to outline the 7 rules that support this branding philosophy: Read the rest of this entry »
QUOTE ~ What is Focus?
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”
5 Rules to Conducting an Effective Meeting
I hate wasting time in needless meetings. Doesn’t everybody? Well, if that were the case, the rules below wouldn’t be necessary.
Very simply, here are my simple guidelines to conducting an effective and efficient meeting: Read the rest of this entry »
QUOTE ~ Busy Does Not Always Mean Real Work
“Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.”
The First Post of Mark Beekman’s Blog
This is the first post Mark Beekman’s blog. It is meant to say nothing. Yes, nothing at all. That’s because it’s just a test post. A test post that’s purpose is to say nothing about nothing. Thanks for visiting Mark Beekman’s blog. Make sure you stop back soon to learn very little about nothing. Read the rest of this entry »
