Archive for the ‘Interesting Articles & Reading’ Category
A New Approach to Marketing…Building a Delight Machine
A colleague recently pointed out an interesting article that appeared in Adweek. The piece describes a dramatic shift underway in world branding. More specifically, the article says that big, overpowering brands are losing favor to brands that consistently deliver ongoing “daily delights.” The emerging brands build their presence by creating a “delight machine” that offers consumers new, innovative and unique experiences – keeping them guessing as to how they’ll interact and experience the brand next.
They call it a “What have you done for me lately?” mentality and the article goes on to outline the 7 rules that support this branding philosophy: Read the rest of this entry »
